Increase Organic Traffic
- From (2900) visits per month to (17 thousand) visits per month, all visits are Organic from Google Search.
- Specialized-Translated articles.
- Articles were written by experts.
- E-books “PDF.”
- Questions and Answers.
Challenges To SEO Mission
- Limited target audience.
- Difficulty in competing in the target group; The Gulf states (Saudi Arabia, Kuwait, Qatar, and the Emirates).
- Having many technical problems on the website.
- Getting traffic from spam keywords.
- “Duplicate canonical” problem.
- (Duplicate content) Problem.
- Having many pages and articles on the site never gets visits.
Before SEO Plan
Here are the most essential site statistics before working to improve it in proportion to search engines
- The site receives between 125 -90 visits per day, and there is a significant fluctuation.
- Despite paid-ads-presence, the number of visits to the site did not exceed (500) visits daily.
Alexa ranking (67,000).
SEO is the Best Solution
Don’t miss out on our client’s success story! They may be the best guide for your business 🤝
The company opened its doors and selected talented and professional competencies to hold a meeting with our client’s store management to know more details about their store and their requirements? Identify their pain points.
Now, we can summarize the result of this meeting that they aim to… 🎯
- Optimizing visits to their site while maintaining a high level of traffic from the target audience.
- Making the site rank first in search results (S.E.R.P.) for many of the most competitive keywords.
Accordingly, we have set the following goals:
- Rank the website first in (SERP) for some of the most competitive keywords.
- Improve website Alexa ranking.
- Increasing website traffic to reach (15,000) visits per month.
- Increasing the number of articles written on the site while improving the quality of content.
- User experience improvement.
- Increase the number of subscribers on the site.
SEO Processing Steps
First: Technical Seo Audit
The site was analyzed by (Screaming frog), (Ahref), and (Semrush) and we found the problems that the website was facing, most of which were:
- Lots of 404 pages.
- “Duplicate canonical” Problem.
- Redirect 301.
- The semantic network structure need fix.
- The site is slow.
- Problems with the user experience on the “ًWriters’ articles” page.
- Some pages have links to broken pages.
- All pages of the site do not contain (Schema).
- HTTPS page has internal links to HTTP.
- There are no internal links on the (Orphan page).
- (Page has links to redirect).
⚠️ And many other errors, as the site contained (1240) errors.
The distribution of tasks to the technical development department has been started to fix problems in cooperation with the (SEO) team to eventually reach a 99% Healthy Score .
Second: The Cooperation Of The Content Department With The SEO Department
The Content Department and SEO Department:
- Insert more than (200) new articles in (6) months
- Optimize (356) old articles.
- Optimize SEO for (212) book.
- Setting SEO standards for categories and tags.
- Setting SEO standards for articles and books.
- Setting SEO standards for questions and answers.
The SEO team has worked on adding (9) types of (Schema) to the pages of the site, the most important of which are:
- Schema books.
- FAQ schema.
- Article schema.
- Search Schema.
- Brand Schema.
- Q&A schema.
- Breadcrumb Schema.
- Image Schema.
- Video Schema.
🌟 The importance of (Schema) lies in organizing the data on the site to help search engines better understand the type of content and its archiving in search engine results.
Fourth: Backlinks “External links”
The SEO team worked on:
- Building (63) backlinks for (6) months.
- Daily publication on (Social Signals).
- Daily publication on (Bookmark).
A specific standard has been adopted in the (SEO) for the type of external links that we want to obtain in terms of the language of the site, the domain, and the keywords that we want to get the backlink for, in addition to the domain authority, the age of the site and the volume of visits.
Fifthly: Improve The Content
The SEO team optimized the content and included:
- Optimize title and H1.
- Optimize Meta Description.
- Building a structure for Article
- Target high-quality keywords.
After SEO – Results
Site statistics after our team’s efforts and improvement according to search engines
- (550-600) visits per day, equivalent to (15,000) visits per month. 🔝 + 400%
- More than (10.300) registrations on the site per month.
- Doubling the number of daily sales by only 240% of SEO.
- The monthly increase in the subscription to the mailing list. 🔝 + 20.8%
- The monthly increase in book downloads. 🔝+ 16.54%
- 💥 (39.776) worldwide.
- 💥 (1452) Saudi Arabia.
Countries visiting the site
The site came out on top of the first five results on the first page when these words were used in the search engine.
|الكلمة المفتاحية||الكلمات المفتاحية||الكلمات المفتاحية|
|تحليل البيانات الرقمية||1||شهادات تسويق معتمدة||1||التسويق الدولي||1|
|احتياجات ورغبات المستهلكين||1||عناصر الاتصال التسويقي||1||التسويق عبر واتساب||1|
|قمع المبيعات||1||ماذا يعني مصطلح اختبار a/b||1||بناء خطة إعلامية||1|
|التقويم التسويقي||1||شهادات التسويق||1||التسويق عبر الواتساب||1|
|gpt 3 ما هو||1||خطة تسويق تطبيق||1||كتب صناعة المحتوى||1|
|علم البيع||1.2||تحليل المنافسين على السوشيال ميديا||1.2||كتاب صحافة الهاتف المحمول||1.2|
|الفرق بين سناب شات وانستقرام||1.2||كتب صناعة المحتوى||1.2||حالات دراسية في التسويق||1.2|
|اقتباسات تسويقية||1.2||مفهوم العلاقات العامة التسويقية||1.2||التسويق السياحي والفندقي pdf||1.2|
|رحلة العميل الوعي الاهتمام الرغبة||1.2||نماذج الاعمال الالكترونية||1.2||العلاقات العامة التسويقية||1.2|
|كيفية التسويق لتطبيق الكتروني||1.2||تسويق الخدمات||1.2||المزيج التسويقي||1.2|
|sales funnel||1.2||أفضل كتب خدمة العملاء||1.2||المبيعات والتسويق في العمل الحر||1.2|
The Site Outperforms Paid Ads PPC VS SEO
SEO ” Organic Search Vs Paid ads
traffic and Conversion
- The eCommerce site owner spends large sums of money per month on funded advertisements. “P.P.C., “and especially (Google Search).
- In the beginning, the site relied on paid ads (100%) to achieve outstanding sales.
But after starting the SEO campaign
- Getting visits at a rate of (20%) from Organic Result more than paid ads “PPC”.
- Where the monthly paid ads received (3900) visits per week,
- While the site garnered (5000) organic visits from Google per week.
Sources of visits to the site
The site outperforms SEO in terms of visits and conversions:
So proud of the entire 2P team and our SEO team 💯🥳
The most minor details make a big difference! 👌
Any website that your target audience can reach and click on in the SEO world is a competitor.
To be ahead of the competition, you must think about the whole lifecycle of a buyer, provide a customized and easy experience and attractively add value.
You must pay attention to every detail and always focus on
🧐 Statistics and market research.
🪐 Your target segments.
🏅 Your ambient conditions and competition volume.
⚠️ Problems related to the internal operations of your site.
And many other things…
Each has an essential role in determining your appropriate and effective strategy to achieve valuable results.
Be patient! Persistent! And make sure to put your efforts and money in the right place to yield huge profits, permanent and satisfied users.
SEO Team at 2P Company