Local SEO Packages

Why is Local SEO highly important for businesses?

Local SEO enables you to publish crucial information about your website online, such as your company’s address and phone number. Additionally, you can use SEO strategies to highlight and advertise the types of products or services you offer on your website.

Google reported a 900% spike in searches for “near me today/tonight” from 2017 to 2019. Google began giving more results for geographically-related queries based on proximity, relevance, and popularity in an effort to better satisfy the demands of its searchers.

Page 1 of Google SERPs receives 92% of all clicks. So, if you want potential customers to see your business, it should be in the top results.

And that’s just for the regular organic listings on SERPs, aka positions 1-10.

In 2021, Ranking in Google isn’t what it used to be, and that is because of the growing domination of SERP elements like image carousels, maps, lists, Knowledge Panels, “People also ask” dropdowns, and various sorts of local business cards. These featured snippets must also be won by your company.

To do so, you’ll need local SEO.

Benefits of local SEO

  1. A strong web presence in your local niche market
  2. Higher search engine rankings
  3. Authority content that grabs visitors to your website
  4. Massive website traffic
  5. More calls from potential clients
  6. More people finding your store and coming by to make purchases
  7. Increased sales revenue
  8. Lots of repeat business
  9. Stronger Local Community Outreach
  10. More effective incentive-based marketing campaigns.

Why Google my business?

Google My Business is a free tool that enables you to promote your business profile and website in Google Search and Maps. Using your Google My Business account, you can see and communicate with your customers, edit your Business Profile, and see how people interact with your business on Google. Google My Business helps you attract and engage customers when they use Google to search for your business, it also gives you a presence on Google Search and Maps, allowing you to comment on reviews, publish product or special offer photographs, and add/edit your company information. Insights demonstrate ways to improve customer engagement for better results, and the Consumers tab allows you to interact with your customers to encourage more engagement.

Local SEO services

On-Page SEO

Off-Page SEO 

Google my business

Citation Audit and Cleanup

Citation Building

Local SEO Audit

Local Link Building

Website Copywriting with Locally-Optimized Terms

Google My Business Setup and Optimization

Local SEO Tracking and Reporting

Getting More Reviews on Google

Local SEO for Multi-Location Businesses

Industry-Specific Local SEO Services

Basic Standard Professional

local seo package

Keyword niche 5 10 20
long Keyword niche 15 35 50
crawling pages 500< 1000< <1500
business plan 5 service 10 service 15 < service

Technical SEO Checks

Website Speed
Mobile Friendliness
Resolve Canonical www to non-www Canonical Issue
Review 301 Redirect Issue
Review any 404 Errors
Use Schema
Add an XML Sitemap
Add Robots.txt and Exclude all the Fluffy Pages
SEO Friendly URLs
Reduce the size of Images
All Location Pages are linked to from a high-level navigation menu
Ensure Your Website offers Good User Experience
Setup Google & Bing Webmaster Account
Setup Google Analytics Account
Have a solid homepage, contact and about page. These are some of the most important pages that people will visit.
Include full NAP on the contact page. Be sure to include the complete name, address, and phone number for each location.
Add a Google Map to the Contact page. You want customers to be able to easily find you.
And make sure NAP is consistent. All mentions of your name, address, and phone number should be consistent everywhere they are mentioned on your site.
Make sure people can get to your location pages. All location pages should linked to from a high-level navigation menu. For businesses with less than 10 locations, list these addresses in the footer.
Use clickable phone numbers on mobile. You want people to phone you. So ensure your phone number stands out.
Ensure your website offers good user experience. Good UX = Good SEO. Ask yourself: is the website generally enjoyable to use? Does it have intuitive navigating? Can you get the information you need easily? Any weird errors?
Optimize your meta data. Include you location and main keyword in your title tags, meta descriptions, header tags and your URLs.
Use optimised images. This means reducing the size of images so they don’t slow your site down and adding ALT tags.
Add Schema to your pages. Use LocalBusiness structured data markup to help Google identify your local business.

Local SEO content (people want to read)

Create unique content for each page. Make it consistent with your business, is relevant to your target audience and answer customer FAQs. All content should support the topic of the page it is on.
Optimise your content for local search. You need to include your target keywords in the URL, title, any headings, meta description, and body of your content.
Create local landing pages. Especially if you serve different areas with different premises. Create dedicated pages with the correct NAP and include a GMB map of the physical location on the page.
Avoid thin copy. Aim to have at least 500 words of content per page. But don’t write for the sake of it.
Use local keywords and references where possible. If you have multiple locations, describe the products and services available.
Use customer testimonials. Add local customer testimonials to build trust.
Create a content calendar. Plan out your content and stay on top of seasonal content (for potential ranking opportunities).
Remove any duplicate content. No one wants to read the same thing twice and neither does Google.
Include local photos and videos. Optimized this media with relevant keywords in order to complement your content.
Use location-specific promotions. If you work in multiple locations, differentiate each with different offers that specific to that location.

Citations for Local SEO

Use accurate name, address and phone. Build citations for every physical location you have. Ensure you have consistent NAP across all your listings.
Link to the right location page. For multi-location businesses, point the website link on your citations to the corresponding landing page on your website.
Perform a citation audit. Then, get rid of duplicated or incorrect listing with a citation clean up.
Do a competitor citation analysis. Find out where you competitors are listed and get listed too.
List your business on local directories. Get listed on places like Yelp, Yellowpages and many more.
List your business on niche directories. Get listed on directories relevant to your industry.
Get listed on aggregators. Add your site to major data providers like: Factual, Acxiom, Infogroup and Localeze.
Go hyperlocal. Find and get listed on incredibly focused directories.

Google My Business (the not-so secret tactic to local rankings)

Claim your listing. First things first: make sure you fully manage your listing.
Verify your listing. If you haven’t already, find out how to do that here.
Fix up any duplicate listings. Check if the business has duplicate GMB listing
Add a accurate data to your listing. Don’t add keywords or alter your business name in any way. You want to provide accurate data in your listing.
Add your physical address. Make sure this matches your NAP.
Create unique GMB listings for each location. Multiple locations = their own listings. Be sure to create a seperate GMB for each physical location you have.
Select your business type. If you are a service-area business, select that and Google will not display your address (but will use the area radius you provide).
Add your local phone number. Don’t use toll-free numbers or tracking numbers.
Add your website URL. For multiple locations, link each GMB page to the page for that location.
Pick the right categories. Select the most relevant business category. Choose which best suits your business and pay attention if your products or services vary by location.
Add photos of inside and outside of your business. Avoid stock images. Use real photos to build trust with both Google and your customers.
Add useful information. Things like prices and hours of operation.

Social Media & Reviews

Create social media profiles. Consider the top social media sites like Twitter, Facebook & Instagram for your local business. Then create a profile and make sure to add a link back to your website. NO
Interlink your accounts. Add links to your other social profiles. NO
Don’t forget to actually post things. Consider choosing a staff member to monitor and participate on your chosen social platforms. As an extra tip; it’s better to do a few of them really well, than all of them poorly. NO
Encourage customers to leave GMB reviews. Reviews on your Google my business listing can be one of the first things potential customers see. Just make sure you are following guidelines. NO
Encourage third party reviews too. Get reviews on review aggregators like TrustPilot, Ekomi, Yelp, and many more. Again, make sure to follow their guidelines. NO
Respond to all your reviews. Be sure to respond to both positive and negative reviews. With negative reviews, apologize to them and get in touch with them in Private and try to resolve the issue. NO
Put your reviews on your website. Take advantage of customer testimonials and reviews for your products and services by posting them on your website. NO

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